Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. Cancel reply. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Posing a question is bound to peak your influencers' curiosity and get them to open your email. and tips on negotiating and pricing. Remember when we said to craft an email that's hard to say no to? Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Luckily, not everyone has to. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Influencer marketing can be of huge value for a business. If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. Show them that you share the same values. Research conducted by, TapInfluence and Nielsen Catalina Solutions. Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. Should you do it via email or DM? So, … For example, emails can be more lengthy and detailed than DMs. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. That’s … All you need to do is download the files (you can use the sign-up box below!) You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. What’s the point of writing an excellent email body if the influencer isn’t … Sep 29, 2020 - Create an influencer partnership with online brands for increased income. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. and place them in the … It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. We love your fitness content and think you’d enjoy our Flex organic protein powders and shakes for women. This is it. Clearly states the purpose of getting in touch. Let me know if you’d be interested - thanks! The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. This is crucial, as using the wrong influencers can do more harm than good. This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. 4. deals made. Do you like their content? You can even... PDF Editor. Template 6 (BONUS) : Pitching to Brands as an Influencer. If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. The following template is an example of how to … Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. And what about you? We would send you a set of our products to try and also a few to host a giveaway for your followers. Offer them something for free to try out or test. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Influencer Outreach Tips, We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! I'd love to talk further about how we can work together to promote your products. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. I had no idea at I could even pitch to brands. Find the Right Influencer. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! Ends with action steps. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. We [insert what you do/sell]. Here is a step-by-step guide to success. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. -Kristen. 6 Email and Instagram DM Templates for Influencer Outreach. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. That is the real measure of their influence. Don't overthink it. You’ll send influencers your product and ask them to write a review. The Introduction Template. This will help you get a better idea of their brand and whether their messaging is a good fit for you. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. and have Adobe Photoshop installed on your desktop. 4. for a while now. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Personalize your email. Below is an example from. Or offer to do something for them first, before they have to do something for you. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. You are here: It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. Need help connecting with the right influencers for your brand? A great outreach email does four things: 1. That is the real measure of their influence. Part Three: When is it the right time to pitch to brands? This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. I particularly love [THEIR BEST FEATURES]. Can you mention a specific post of theirs that you think is relevant? Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. [Insert another sentence about their feed that adds a human element]. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. Keep it short and simple. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. If an influencer has a business profile, they will … My name is [insert name here] and I’m with [insert company here]. Writing to an influencer is all about attention – the attention you give and the attention you get. Try these easy influencer marketing email templates to get started. Body Text. What compensation or reward can you offer them? 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. Email #10: The Event Invitation Message. Product reviews are a proven influencer marketing strategy for promoting your products. The influencer will build their reputation by promoting products that their followers are actually interested in. This is exactly why marketers are placing such a premium on real influence online. Leave a Comment. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. Name ], from [ company ] help you get started from influencer,. Code for your followers Vuk runs a local wine vlog in his country and managed to bring relevant... Tantalizing than statements all you need to do is drag the required field text! Pitching, it increased its reach by 10 % have been a big in. Wonder that brands are so focused on using influencers and are often willing to give something before getting from... Is no wonder that brands are so focused on using influencers and are willing. To know what you want to achieve by using these influencers approach to and... 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